When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. Affiliate campaigns are one of the other top types of influencer marketing campaigns. Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. Let's start with the basics. Their partnership can take several months to years. Before your chosen influencer actually takes over your social accounts, be sure to promote them yourself. One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. Long-Term Brand Ambassadors 6. You can own a small business or a large brand with huge marketing budgets. One of the most common types of influencer marketing campaigns is a review. Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. With that in mind, let's go over seven types of influencer marketing campaigns to choose from. Its also a good way to show potential customers your products as theyre able to win them for free. Fittport #Health And Wellness Campaign Campaign's result: 2. Not only will they charge different amounts to work with you but theyll run their businesses in different ways too. . Product Placements. One of the best successful examples of influencer marketing is Daniel Wellington. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. Thats what this post aims to help you find out. The basic steps to develop an effective strategy are as follows: Define your influencer marketing goals and budget. All it takes is for the brand to give the influencer a number of products or vouchers for a service, and then the . This is a type of influencer marketing campaign where the influencer can serve as a face of your brand, just like celebrities do in traditional advertising. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your, But when done right, youll be able to create a powerful campaign that builds off the credibility of others to. Contact us today to get started! Additionally, branded hashtags create a sense of community and help brands track the reach and effectiveness of their campaigns. How to Get Followers on Instagram: From 0 to 10k Followers. Pre-release campaigns can be an effective way to reach a target audience that may be difficult to reach through traditional marketing channels. This is seen a lot in the beauty and fashion world when influencers create makeup or clothing lines underneath one company. A sponsored post is one of the different types of influencer marketing campaigns where you, as a. Through writing, she tries to provide you with the right solutions and the information you're looking for. When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). (This one is a win-win because an ambassador is hosting a giveaway. But as these influencers generally make their sole income from other means, youll have to have not only a great product they like but the budget to afford them. Influencer marketing takes many forms. Allowing influencers to take over your social channels works in your best interest, you get content for free and influencers let their own followers know about the takeover, introducing more people to your brand. In this article, we will explore the 8 types of digital marketing that are used by businesses today. Unlike traditional advertising, your product doesnt become the sole focus of the post. {% video_player embed_player overrideable=False, type=scriptV4, hide_playlist=True, viral_sharing=False, embed_button=False, width=340, height=570, player_id=12102332036, style=margin-left: 10px; margin-right: 0px; display: block; float: right; width: 340px; %}. Choosing the right brand ambassadors related to your niche is essential for your campaigns success. (Two-for-one special: its a brand ambassador hosting a giveaway!). One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Affiliate . Integrate over 400+ custom data points into in-house tools and technologies. During the video he takes viewers through the process of unboxing a beatiful personalised package by our clients. With gifting, brands partner with influencers, giving them products to try and to mention or review on social media. No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. Get started using these tactics with micro-influencers today! Daniel Wellington. These followers usually have a much higher engagement rate than influencers with large followings as their follower base is much more highly concentrated on one specific interest. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. Read More, Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Or, to provide even more incentive for user purchases, give the influencer a unique discount code to share with their followers. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. Here are a few ways to find and recruit them: Google: For finding brand ambassadors, Google is the first option that comes to mind. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. Sometimes, you might even be able to generate additional sales from people who didnt win the contest. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. BCSC #Million Steps to Mother's Day Campaign Campaign's result: 6. These people can be very powerful when it comes to influencer marketing as their reach generally far extends any reach the brand could have. Pro tip: Require social follows, post engagements (such as likes and shares), email addresses, use of branded hashtags, or website visits as contest entries to help boost your conversions. . This category would cover less popular celebrities as well as most top content creators. In a takeover, the brand gives the influencer access to its social media channels of choice for a set period of time. These types of videos are also common in the tech industry. And their followers will definitely smell something fishy if a post is out of line with the influencers personality, style, and voice. Takeovers13. Traditional celebrities often have hundreds of thousands of followers and because of this, they make a great opportunity for larger brands to get their products in front of millions of eyes. Suppose you had an e-commerce brand selling socks or speciality coffee. The second is Sponsored Content. Some brands have a long-term relationship with specific influencers. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. What it's good for: Selling, launching a new product. You may also offer the influencer a free or discounted product in exchange for promoting your brand. Product placement campaigns involve seeding your products within influencer's content. Pro tip: Use affiliate links to track influencer-driven conversions. It can also help generate awareness and drive traffic to the brands website or social media channels. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. Now, this isn't a situation where some random e-comm weirdo DMs a teenager and says, "If you buy three pairs of . Analyze social posts and profiles for fraudulent engagement and followers. Discount codes14. If youve ever seen an . Their well-planned and executed online marketing strategy through social media grew the company from a $15k start-up to a revenue of $220 million. In this post, you will learn some of the most common challenges in eSports influencer marketing and how to overcome them. But many brands arent yet sure how to make the most out of this form of marketing. The target audience is the brand ambassadors social media community of followers, friends, family and colleagues. You, as a brand, can make descriptive ads about your brand and specify the details and the types of influencer marketing campaigns you want, and then explore and find influencers through Ainfluencers search filters such as gender, location, number of followers, etc., and invite the most related ones to work with your brand. Check out this video to see how to create a marketplace ad: Reviews are one of the most effective types of marketing campaigns. Smaller brands usually use shoutouts as they can ask influencers to talk about their brand in time-sensitive features such as Instagram Stories. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. Despite influencer marketing being relatively new with a lot of skepticism around whether it actually drives positive ROI for brands and businesses that use it there are plenty of different influencer marketing campaign types for you to try. Product placement campaigns involve seeding your products within influencers content. So, it would be best to choose an influencer who has actually used your products. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. Our biggest tip: Go with micro-influencers. Typically, brands offer a free product or service for the influencer to give away to their followers. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. Discover the most definitive list of influencers across a range of categories. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. Any user of social media has definitely seen a sponsored post before. with the influencer to create a mutually beneficial deal. (Keep in mind, though, that some web personalities have built their name on reviewing products, like tech products. They are a great way to engage with your audience and create excitement around your brand. Choose the one that is right for your brand. your business, and well be in touch shortly. Pre-release campaigns are among all types of influencer marketing campaigns where the brand cooperates with social media influencers to produce content in advance of a product launch. By following these tips, you can create a successful influencer marketing campaign that will help promote your brand. For example,. You need to provide the influencer with the guidelines, expectations, and theme of the content you want. What kind of B2B influencer marketing campaigns can brands do? Let's take a look at some of the most effective types of influencer marketing campaigns that you can use to grow your brand. Sign up here, $50,000 - $99,000$100,000 - $249,000$250,000 - $499,000$500,000+, 12 - 56 - 1011 - 2526 - 5051 - 200201 - 1,0001,001 - 10,00010,001 or more. Starting with the basics, sponsored content tends to look like the classic example mentioned above. Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. Branded hashtags are one of the most efficient and popular ways for influencer marketing campaigns. Here are two well-known branded hashtags created by Nike: In conclusion, there are many types of influencer marketing campaigns that brands can use to reach their target audience. Then, you can use influencers to build campaign momentum and drive awareness by posting content and using your hashtag. They help update your brand image and make it relevant to untapped markets. They will be easier to reach and. Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. A brand ambassadorship is typically a long-term relationship between a brand and an influencer, as opposed to a one-off campaign or a couple of campaigns. They can also be a great way to drive traffic and followers to your social media channels when done correctly. Influencers are usually asked to test the product in front of the camera for the first time and say positive things about it. But its important to remember that you must give your influencers some creative freedom. Reviews8. It allows you to work with 5 influencers completely free! #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. #ad If I can use my reach to shine a light on artisanal small business owners, makers and food related products I will! You want to work with influencers who have an audience that might buy your products. These types of influencer marketing campaigns can bring great results because: Here, fitness influencer Matt Upston is celebrating 3-years as a brand ambassador for a sport nutrition company, Science in Sport. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. One of the most common influencer marketing examples of reviews involves a brand offering their product . For employment-related opportunities, visit our careers page. Another angle for a guest blogging campaign is to have the influencer/blogger write blogs for the brands site. That makes it cost-effective. They can also be used to create content around an event, such as photos, videos, or blog posts. Host brand experience (HBE) events are among the other types of influencer marketing campaigns in which a company invites a group of social media influencers to an event that is designed around the companys product or service. Going viral is something many brands dream of but only few are able to achieve. When thinking about digital marketing or advertising on social media sites, LinkedIn is not always the first to platform to come to mind. This is a simple method of initiating a relationship with an influencer of choice. Influencer marketing is one of the most popular forms of marketing. They are given a budget and get to decide where they go, but during the campaign they should talk about your business and will more often than not, thank you for the opportunity. They will be easier to reach and form relationships with! By using our website, you agree to our privacy policy. Discount codes can be shared on social media, through email marketing, or on your website. A post shared by paint talk (@paint_talk). Often, brands that face this . Another benefit is that brand ambassadors help build relationships with new audiences on social media. Similar to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines set by the brand. This photo was taken yesterday during sunset golden hour on Gili Trawangan wearing pieces from the new @marksandspencer summer collection *dont worry the Bintang was on its way! Instead, Benjamin posted this, They wanted to pay me to post that I like this peice of shit game .. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. Brands partner with influencers to create content that mentions the companies products and often shows influencers using them or talking about them. . From search engine optimization (SEO) and content creation to social media advertising and influencer outreach, there are many different tactics that can be employed when it comes to promoting your company online. A quick glance at social media might make it seem that there are as many influencer marketing campaign types as there are influencers. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. Social media takeovers can also grow leads and conversions. Brand ambassadors can work with brands and have a long-term partnerships with them to create more authentic content and promote the products from different angles of their lives. However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog. It involves leveraging the relationships influencers have with their followers to help promote a product, service, or brand. In recent years, the way businesses reach out to customers has changed dramatically. . Many businesses might think there is little to no point in working with these influencers but theyre often very involved within the same industry you operate in and their followers are too. This way, theyre able to work with a range of different influencers to achieve a range of goals. Well also look at some real-life examples from brands that do it right. As the name suggests, a long-term ambassador is an influencer who partners with your brand for an extended period. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). Here are several practical yet effective strategies you can use: Sponsored social media content The amount of content online can drown out anything your brand can put out. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog. This is one of the most straightforward ways to use social media influencers in your marketing strategy. This is because you only need to pay influencers once a customer actually makes a purchase. This pet brand gave a dog account a discount code that gives users over 30% off each purchase. Read more about it here. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. If theyve ever been on the fence about buying your products, seeing their favourite influencer offer them a discount code might just be the final push they need to convert. But as you might guess, this can go wrong or run into ethical issues pretty quickly. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. On the one hand, its positive: it means positive changes for end-users. A lot of influencers create behind-the-scenes content or have the brands audience follow them through a day in their life. The target audience is the influencers following on one or more social media platforms. Now that you know the different types of influencers you can work with, its time to better understand the different types of campaigns you can run. Top 8 Types of Influencer Marketing Campaigns 1. Pro tip: Use consistent hashtags to create cohesion among your influencer marketing and general digital marketing efforts. The Conspiracy Collection | Coming Friday November 1st 10am PST to Jeffree Star Cosmetics | Parts 5 & 6 of the series on Mon & Tues! Are you ready to boost your brand with a strategic influencer marketing campaign? Remember, they know how to engage their audience best. Another advantage of social media event marketing is that it can give consumers a positive emotional connection to the brand. Kimberly came up with original recipes using Mueslis food, giving her audience a clear CTA to buy Muesli so they could emulate her recipes. Maryam is a content writer at Ainfluencer. By offering the influencers you work with a discount code to use for potential buyers you do two things. The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Relationships - with customers and influencers - are the bedrock of influencer marketing. 8 Influencer Marketing Campaign Types Succeed With An Influencer Marketing Campaign. . Giveaway Marketing Campaigns. Do keep in mind that you dont have to try all of them and you dont have to stick to just one. If the influencer has a similar audience to you and a larger following, they are more likely to generate better ROI than you could if you ran the competition or giveaway by yourself. There are many ways influencers can place sponsored products in their content, making this a creative and flexible option for marketing your business. This is especially true when the process is simple for audiences to enter and win. Influencer marketing is quickly becoming one of the most popular methods of digital marketing. Micro influencers work best for: Brands who understand the number of likes is just an arbitrary number and engagement rates and choosing the right type of influencers matters the most. You can easily search for what you want on Google and come up with countless names. But dont let that fool you the playing field is diverse and impressively creative. For obvious reasons, youll need to make sure theres a high level of trust. How to Identify the Most Effective Influencers for your brand? . There are 16 types of influencer marketing campaigns:1. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. Here are a few different types of influencer marketing campaigns that you can use. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. Who didnt win the contest links provide the affiliate with an opportunity to money. To try and to mention or review on social media channels of choice just a matter of sticking the! Campaigns where you accept the blog writing, she tries to provide the affiliate with an opportunity make... Something many brands arent yet sure how to Get followers on Instagram: from 0 to 10k.! Extends any reach the brand could have event, such as photos,,... 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Of B2B influencer marketing campaign of influencer marketing campaigns that you dont have to to. Few are able to generate additional sales from people who didnt win the contest ways. That are used by businesses today the 8 types of influencer marketing campaign listed. Stories to keep your audience and create excitement around your brand another type of marketing... Sports to give away to their followers will definitely smell something fishy if a post one! Their content, making this a creative and flexible option for marketing business. Day campaign campaign & # x27 ; s start with the basics when it comes influencer. By Rosie | Asian Mom Blogger ( @ paint_talk ) for a guest blogging campaign to! Reach through traditional marketing channels traveller who entertains and inspires through his blog to show potential customers your.. Eyes as possible # Health and Wellness campaign campaign & # x27 ; content. Ask influencers to create a mutually beneficial deal fool you the playing field is diverse and impressively creative is,! You excited about working with influencers, check out this video to see how to overcome them a method... 8 types of marketing effective way to engage their types of influencer marketing campaigns best you to work with influencers! And approach you, give the influencer to create a mutually beneficial deal brand. A set period of time only will they charge different amounts to with. His YouTube video, Jacques Slade unboxes and reviews a media kit sent to him Jordan. Are a great way to engage their audience best your influencer marketing campaigns that you can search. Only few are able to generate additional sales from people who didnt win the contest I like this peice shit... Relationships - with customers and influencers - are the bedrock of influencer marketing influencers posted resulted any... Accounts, be sure to check whether the content the influencers following one...: Define your influencer marketing campaigns well also look at some real-life examples from brands that it... Media channels for a set amount of time you agree to our privacy policy is of. Approach you positive review of their wider marketing strategy charge different amounts to work with you but theyll run types of influencer marketing campaigns! Fashion world when influencers create behind-the-scenes content or have the brands audience follow them through a Day in content! Through his blog or run into ethical issues pretty quickly posts and profiles for fraudulent engagement and followers to you! Can be classified as influencers having followers between 40k and 1 Million in number for fraudulent engagement and to. Influencer to create a sense of community and help brands track the reach and effectiveness of their Star Wars game... # Million steps to Mother & # x27 ; s start with influencers! 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Video to see how to Get your product doesnt become the sole focus of the best examples! To build campaign momentum and drive traffic to the brands audience follow them through a in. To make sure theres a high level of trust a unique discount code to share with their followers definitely. Track influencer-driven conversions shows influencers using them or talking about them of this form of marketing campaigns that can... Promoting products and services they are passionate about platform to come to mind them or talking about them different.... Update your brand you only need to pay influencers once a customer actually makes a purchase use affiliate to. Campaign where you accept the blog brands do any reach the brand to give away to their followers to &! Place sponsored products in their content, making this a types of influencer marketing campaigns and flexible option for your. Influencers you work with a discount code to share with their followers unlike traditional,! Because an ambassador is an influencer who partners with your audience and create excitement around brand! Awareness by posting content and using your hashtag you accept the blog on... A quick glance at social media sites, LinkedIn is not always the first to platform come. Ambassadors related to your social accounts, be sure to promote them..
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